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Ranger redux: Ford hopes to claw its way back into exploding midsize truck market

Then there’s Mahindra & Mahindra. A decade ago, the Indian automaker attempted to launch a U.S. dealer network to market an SUV and a pickup. That effort collapsed during the Great Recession. But Mahindra recently launched production of a small off-road vehicle, the Roxor, at a plant in Auburn Hills, Michigan. And more could come, Group Chairman Anand Mahindra told reporters at the opening of the factory a year ago.

“I think a very logical step after that would be to get on-road,” he hinted. While a street-legal Roxor appears to be in the works, a version of one of Mahindra’s Indian pickups could also follow.

Hyundai, meanwhile, is working on a slightly smaller truck based on the Santa Cruz concept that won rave reviews when introduced at the North American International Auto Show a few years back. A production version could be ready sometime in 2020 or 2021, according to the Korean carmaker.

Much as with SUVs, automakers are wondering whether there might be a market for still smaller pickups, more akin to the compact models that won the hearts of then-young boomers. Ford has dropped hints it may have something to slot in below the Ranger. How the midsize segment fares over the next several years could determine whether pickup buyers will get even more options.

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