Still, a run of successful Christmas programming and an enthusiastic recommendation from Goldman Sachs helped push the share price up more than 10 per cent in the first week of the year to within touching distance of $US300.
Goldman analysts think it can get to $US400. This all depends on a healthy rise in subscription rates — which means creating more international content. One survey found close to 60 per cent of US participants already watch Netflix. But in France and Germany household penetration is around a third.
At least the company’s enormous spend on content will differentiate it as more rivals start to circle. Amazon, Hulu and new streaming services from Apple and Disney cannot compete with Netflix’s catalogue.
To keep the numbers up Netflix should think about leaving the prestige Oscar bait to one side. A long-running series will attract more subscriptions than Alfonso Cuarón’s latest drama. At the very least someone should be commissioning Bird Box 2.
from Just News Viral http://bit.ly/2CT6N9g
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