Both Samsung and iPhone-maker Apple have seen their share of the smartphone market dented by Chinese competition in recent years.
The likes of Huawei, Vivo, Oppo and Xiaomi have risen to mainstream prominence by selling smartphones with high-end features at a relatively cheaper price. Last year, both Huawei and Xiaomi grew around 32 and 33 percent respectively, according to IDC.
In China, Samsung’s market share is in the single digits and in India, another major smartphone market, Xiaomi broke the Korean tech giant’s dominance.
The launch on Wednesday, during which Samsung also announced four Galaxy S10 smartphones, was the company’s “opportunity to say ‘Look, we’re not out of the game. Look at all this other stuff that we have that many of these other competitors don’t,'” said Bryan Ma, vice president for devices research at IDC. “So, it’s good that they established that.”
Bernstein’s Newman said Samsung has an advantage in the foldable smartphone category because Chinese display-makers are still “way, way behind” on developing low-cost flat display screens.
“When you’re going to the foldable phone, it becomes even more difficult,” Newman said. “It doesn’t mean (Chinese firms) cannot come up with foldable phone … their cost structure is going to be probably an order of magnitude higher than Samsung for the display right now.”
Ma said Samsung is not out of the woods yet, despite launching the Galaxy Fold.
“Competitive pressure is still going to be there. These Chinese vendors, they’re not only aggressive in terms of product design, they’re aggressive in terms of price points,” he said, adding there is still some way to go for companies to sort out hardware and software issues for foldable smartphones.
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