“This is a major black eye for Apple. A product that was touted by Tim Cook himself never even makes the shelves, it’s a complete shocker,” Wedbush Securities analyst Dan Ives said. “Does not move the needle financially speaking but it’s a hit to the golden Apple brand.”
AirPower was first announced in 2017 alongside the iPhone X and iPhone 8, the first Apple phones to support wireless charging. At the time, Apple said it would launch in 2018 but it never did.
AirPower was planned to be a wireless charger for Apple products that allowed users to fill up their batteries by simply placing their device on the mat.
However, Apple users can still wirelessly charge their phones using charging mats from other makers that use the Qi wireless charging standard.
A new version of AirPods with wireless charging capability was released this week. Its packaging mentioned AirPower.
Apple shares were up about half a percentage point in late-day trading, and the announcement did not move the stock.
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